Advanced Technology Academy: Mailings
2020-2021
Deliverables: Postcard Design, Copywriting, Printing, Bindery/Finishing, Mailing
ATA has a rigorous marketing schedule, involving many different mailers and postcards throughout the year targeting different demographics and showcasing different aspects of their school.
Each postcard and mailer has a different target, to promote new classes and offerings, to promote their budding Athletic program, their unique early middle college programs, and even in 2020, their COVID safety improvements.
Early Middle College Mailer
Showcasing the unique Early Middle College programs in high demand fields with a “tech” feel.
Diversity Mailer
Introducing the new Mobile Technology Learning Lab, and showcasing many of the Academy’s community outreach programs and partners.
All School Mailer
A broad overview of the Academy, and for 2020/2021 showcasing the new COVID safety features implemented over the summer to keep students and staff safe.
Pre K-8 Mailer
Promoting the Pre-k and Kindergarten through 8th grade classes available to students, focusing on whole school health care, lunch programs, and tutoring.
Athletic Mailer
ATA’s football and basketball teams have done really well in local tournaments, this is showcased on these mailers along with their other athletic programs.