Advanced Technology Academy: Mailings 2022
Deliverables: Postcard Design, Copywriting, Printing, Bindery/Finishing, Mailing
Another year of postcards for Advanced Technology Academy. Many have the same concepts as years before, with just a change of graphics and visual style.
All School Postcard
The rising potential of students are exemplified by the arrows in the design. Reaching new heights are possible through programs put on by the school, this gives parents many reasons to choose ATA as their school of choice.
Early Middle College Mailer
A vertical postcard to differentiate the EMC postcard from the other postcard varieties. I wanted to show that each major field of study at ATA’s Early Middle College is in a growing career path. I used statistics from the U.S. Bureau of Labor to take a peek at the projected growth for each career.
Pre K- 8th Grade Postcard
For this postcard I wanted to show off some of the exciting offerings that students can enjoy at ATA as well as students actually doing those things. I selected corresponding photos to match up with the listed offerings, and hand drew eye catching graphics to help each category pop. Some graphics were based off of ones used in previous years and drawn with a drawing tablet and pen.
Diversity Mailer
New photos were taken to showcase the various activities students enjoy at ATA every day. We wanted to show students in classrooms interacting with students from all walks of life.
Preschool Postcard
This year I had the time to work on the Preschool Postcard as well. I wanted to use soft and bright colors to catch peoples eyes, as well as use friendly graphics of a diverse cast of kids. In the photos I wanted to show kids having fun and enjoying their day while at school.
